Rabu, 12 Desember 2007

What Do You Mean I Am A Product?! (Career Marketing 101)

Job search seems to have many hurdles to overcome – resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers need to apply traditional advertising and marketing methods to their job search to achieve results. By thinking of themselves as the “product” and the employer as the “buyer” job seekers can approach their career transitions from a sales aspect.

Market Analysis

Most job seekers have no clear concept of their target market, the conditions of the market, and the types of employers whom would hire them. They need to conduct a market analysis similar to what most business owners have developed as part of a business plan. The business owner must conduct some sort of market analysis to determine to whom they are going to be selling their products or services, to create a profile of their target customer, to describe their competition, and to find out the conditions of the current market. Job seekers should go through the same process.

Job seekers should educate themselves on the conditions of the employment and economic markets in their targeted geographic area. They must research companies in either the industry or area to create a profile that includes financial conditions, past activities, names of executives, products, services, financial forecasts, etc. for each company. By doing this, job seekers get a good picture of their target “buyer” – who they are, what they do, how much money they can spend, and if they are planning on being around for awhile.

Scoping out the competition is also important for job seekers. The market is flush with very qualified, highly experienced professionals who are offering “buyers” (employers) skills and knowledge that are all very similar. Job seekers need to find out what kind of competition they face – what they are offering employers, what salaries they are seeking, what benefits they are seeking, and what type of skills/experience combinations they are offering. One method is to contact target companies and ask what skills/experience the employees they’ve hired in the past six months possess. Job seekers can also talk with executive recruiters to find out what they see in the market conditions and what they expect for the next six months.

Pricing is important in a market analysis. Salary levels can be researched through the Bureau of Labor Statistics, Salary.com, and from scanning most recent job advertisements. In a buyers’ market, prices go down; therefore, salaries are going down. Salaries have fallen from a high in 2000 to levels last seen in 1998 and are continuing to slide. Many job seekers price themselves out of the market because they do not know what their skills are currently worth. Job seekers who find out what salaries they can expect and market their skills with that salary in mind will receive better job search results.

Target Market

Location, buying power, motivation, industry – all are aspects of a target market. If Santa’s chief elf gets downsized because suddenly Santa decides it’s cheaper to outsource to Thailand, Mr. Elf has very few alternatives at the North Pole for work. Toy makers are overseas or in the US, not the North Pole. He can search for a job all he wishes at the North Pole but if the work isn’t there, he will not have success. Location is a key factor in a job search.

Buying power is expressed through stock prices, growth forecasts, quarterly reports, annual reports, and spending. A company in stable growth mode has buying power – it can meet payroll and will be less likely to lay off. Determining the buying power/financial status of the target market (employers) is vital to a successful job search. Many people have not done this research, accepted a position, and found themselves laid off again in a month and a half or so.

Career Branding

Career branding is a hot term in the employment industry these days. Technically, career branding is simply building a great reputation in your career on purpose and then leveraging that reputation to further build your career. In traditional business, branding is a promise of an experience. If you see an advertisement for Coca-Cola, you automatically think of a cool, refreshing beverage. Coke has worked diligently over the years to establish their brand. To some degree, job seekers can do the same thing with their careers by documenting their achievements, working hard on their skills, and building a good reputation within their industries.

Direct Marketing

Direct marketing in a job search is getting your message directly to the buyer. In this case, that means getting your resume directly to the decision-maker. Most job seekers have difficulty with this task. How do you identify the decision-maker? Many job seekers are turning to resume blasting services that employ databases full of hiring managers, recruiters, and other people in hiring positions. Just as traditional business people purchase mailing lists, job seekers can purchase resume blasts that send their resumes to members of similar databases. Typical results for direct marketing is around 1-2% response rate. Resume blasts tend to have similar results but they are relatively inexpensive and may be worth the effort.

Research companies can be hired to target specific industries, companies, or other sectors based on specified parameters. These companies can gather very specific information, often mining down to the direct decision-maker, but their fees are higher than resume blasting services. For the serious job seeker who does not have the time or the abilities to do serious data mining for contact information, this can be an investment in career search that pays off.

Print Advertising

Career print advertising is the resume and accompanying documents such as cover letters, project details, portfolios, and biographies. Most job seekers feel a self-written resume and supporting documents are fine but it is interesting to note that big companies rarely do their own print advertising in-house. They concentrate on doing what they do best – providing goods and services – and outsource advertising to experts in the field. In recent years, more and more professionals, especially those who are intent on career success, seek the services of professional resume writers and career coaches to assist them in effectively marketing their careers.

Word of Mouth Advertising

Simply put, word of mouth advertising is networking. Someone talking to another about the benefits of “buying” a “product”. As any business owner can tell you, word of mouth advertising is the least expensive, most effective, and longest-lasting of all forms of advertising. Unfortunately, most job seekers use this method least because it seems so difficult. A good career coach can be invaluable in teaching job seekers networking and helping them overcome their fears of talking to others concerning their careers.

by: Alesia Benedict, CPRW, JCTC

Achieving Your Goal

There is no better tool for success in today's world than in a comprehensive goal-setting program.

Too many people have goals in mind but they don't act upon those goals. For example, there are people out there who want to write a book. They really do. If you ask them, they'll tell you that one of their goals is to write a book.

But they're not doing it.

Is it because, deep down inside, they don't really want to write a book?

No.

It's because they don't actually have a plan.

It's one thing to have a goal but it's something else entirely to sit down and figure out a way to achieve your goal.

It can be done -- there's no doubt about that. Just about any goal that you can think of can be achieved with the right plan. (Naturally, this only applies to realistic goals. If you have a goal that is totally unrealistic -- such as playing professional basketball when you're eighty years old in a wheelchair -- there isn't a plan in the world that can get you where you want to be.)

So the first thing that you need to do is set your goal.

Write it down on a piece of paper. Put it there in black-and-white (or whatever ink color you're using) and when it's there, stick it in a prominent place where you are not going to forget to look at it. Most people stick it in their office or on their desk and some have it there on the refrigerator, where it can be viewed every day. It doesn't matter where you put it, though -- as long as it's there and as long as it's visible as much as possible.

Now, one of the reasons that putting your goal down on paper is that it is the first step in a very valuable tool out there -- focus.

Focus is an incredibly powerful tool and yet, there are so many people who don't take advantage of it. The way that I like to think of focus is a magnifying glass. If you've ever taken a magnifying glass out in the sun, you know that you can make the beam sharper and more focused by moving the magnifying glass up and down, right?

What happens when you focus the rays of the sun on a piece of paper?

It gets hot and it burns.

That's what focus does.

When you use focus to define and to sharpen your goals, you'll get hot. You'll ignite yourself and you will see progress like you've never seen before.

Now, focus works best when you have your goal broken down into steps. If you have no clear-cut plan of success, what you need to do is break down your overall goal into smaller goals so that you can focus on the smaller tasks and get them eliminated.

Take your ultimate goal and break it into into a set of smaller sections.

Let's use the example of someone who wants to write a book someday.

Writing a book is AN ULTIMATE GOAL.

This can be broken down into smaller goals:

Outlining the book
Researching the material
Writing Chapter One
Writing Chapter Two
Writing Chapter Three

See how it works? Instead of sitting on the couch and thinking that one of these days, you want to write a book, you can actually focus your attention on a smaller section of the ultimate goal and move ahead with that.

Another aspect of achieving your goal is to set up a daily "movement" goal. In other words, to make your goal happen, you should give yourself one do-able milestone heading towards your goal that you can feel good about. It's important to make sure that this is do-able. Don't set up a goal that you can't achieve for that day -- and in the event that something comes up that you can't ignore, you can skip the daily task. Don't make the mistake of skipping it too often, however, or you'll find yourself right back on the couch and thinking about the goal that you're going to achieve one of these days.

On the other hand, make sure that your daily goal is something that requires you to do some actual work. If you give yourself a daily goal such as, "I'm going to do 10 minutes of research today," that's hardly even worth it. By keeping your goals too low and accessible, you'll never challenge yourself -- and you'll never see any forward progress.

The important thing is that you set down your goal, you break it down into smaller tasks, and you break the smaller tasks down into daily "do-able" tasks. By following these simple rules, you'll quickly find yourself on the road to achieving whatever goal you've set for yourself.

by: Scott Brown

Career Training Can Help You Create Winning Habits

Career training is a postsecondary institution that provides professional, career-specific educational programs. Completion of a program can range from short-term certificates and diplomas to doctorate degrees.

Research has shown that people are happier if they make solid progress toward their goals. Career training is designed with that progress in mind. What you learn will help you discover your dreams as well as attain your goals.

Today, we are provided with a long list of careers from which to choose. Because there are so many choices, the decision can seem daunting. But one thing is for sure, the demand for high-skilled employees is much greater than the current supply. A twenty-four percent job growth rate by 2010 is projected for occupations requiring postsecondary career training. That is great news for you. Career training institutions provide training for many of these occupations and graduate approximately one-half of the trained workers who enter the U.S. workforce.

Career training schools focus on needs of both students and employers. Most have business advisory boards that help shape the curriculum and develop programs to meet growing workforce demands.

So you have done your part in getting career training, now what?

Like anything else, your chances of achieving a rewarding and fulfilling career depend greatly on how you approach your job search. It's easy to become overwhelmed due to a lack of knowledge about what to do or where to begin. However, starting a search for a successful, rewarding and fulfilling career need not be daunting.

Why? Because your career training no doubt included helpful information to assist you in finding the perfect job for you. As a refresher some of those winning habits you have learned or will learn during your career training include the following:

Invest time in your job search - spend at least 30 hours per week on your job search.

Explore many different job search options, such as: personal contacts, internet, unemployment office, job fairs, employment agencies, network and newspapers

Be persistent in contacting potential employers - persistency is the single most important ingredient to your job search success. You may have to hear many rejections from potential employers, but that only gets you closer to when you will hear an employer say "yes".

Send thank-you notes to prospective employers, friends and other referral sources.

Research the organization that you will be interviewing with. Find out its history, products and services, corporate structure and prospects for the future. Knowing this information will help you to answer interview questions such as: "What interests you about our company"? and "What kind of contribution can you make to our company"?

If you pay attention while taking your career training program, not only will you learn a great skill, but you create winning habits as well.

by: Sherry Harris

Hidden Advantages To An Online It Degree

Some people mistakenly assume that a traditional IT program with on-campus classes is somehow more marketable or accepted in the working world. Nothing could be further from the truth. Online educational programs have come a long way in the last ten years and today some of the top schools in the country offer distance education programs through the Internet. In fact, getting an online IT degree can give you some hidden advantages when you actually get out to search for a job.

One hidden advantage of an online IT degree is that it is very job-focused. Many traditional in-classroom degrees are simply not that transferable to the working world. Degrees may take a long time and may focus on theoretical, abstract ideas rather than skills that are readily transferable to an actual job. An online IT educational program, on the other hand, is specifically designed to give you the skills and knowledge you will need in a career. Many faculty members in these degree programs have real-life experience in the field rather than just academic credentials. They really understand the exact skills you need to succeed in the field and are happy to pass these skills onto students. When you complete your program of studies, you will have a number of highly desirable skills that translate seamlessly into a job. With your education, there will be no need to explain how your degree is significant for a job.

Another hidden advantage is that an online IT degree saves you time. There is no superfluous time wasted on abstract theories and less-than-useful subjects. You will not be taking subjects outside of your field simply because they are compulsory. Also, when you enroll in an online IT degree program, you will not have to learn the same things over and over again. Not only might you be able to get credit for courses you have already taken at the college level, but your course of study will also be carefully structured so that you will not be duplicating material. This is one reason why your program may take months rather than many years. At the same time, there will be no social programs and distractions so that you will be able to focus just on getting the degree that will land you an excellent job. It is important to keep in mind that there is no need to feel isolated. Many educational programs hosted online offer plenty of interaction with faculty and other students, so that you can enjoy all the benefits of being part of a learning community.

Students who have already gotten their online IT degree often speak very enthusiastically of their educational experience. That's because this sort of education has many advantages. If you are shy, for example, being able to learn in a virtual classroom is often much less stressful. Many students find that virtual classrooms are also much more student-friendly. The adults who learn in these environments are often very motivated to study and current technology means that learning is interesting and easily accessible. It is also important to note that online learning can be very discreet. No one has to know that you are studying for a new career unless you choose to make that information public knowledge. If you are not ready to tell your boss or your friends about your career decision, they simply do not have to know.

An online IT degree provides the maximum level of flexibility and quality; two traits that most adult learners demand. If you want to enter the IT field, there is no better way to study than to learn at your own pace in the comfort of your own home.

by: Andy West

A Health Care Degree Online Removes The Sting From Job Woes

If you are currently in the medical field and want to advance further, or are just now looking to enter the medical field, you may be wondering what your plan of attack might be. Seeking a better job with more responsibilities, or receiving a higher salary probably will require further education. Many people assume that a great job in the medical field requires years of medical school or many years of on-the-job training. This is not true. A good quality health care degree online allows you to enter the medical field or advance in it, and this sort of education program does not require you to quit your current job while you prepare for a better life.

The truth is, there is a great need for medical care workers right now. A growing, aging population requires plenty of care and there are simply often not enough trained, qualified healthcare workers to provide optimum care for everyone. It is not just nurses and doctors who are needed. People who are trained in medical transcription and medical assisting are also in high demand. In fact, these people are sometimes even in higher demand. Every company providing health care requires the services of people who know about medical transcription and medical assisting. There is a lack of trained professionals out there, which means that some companies and clinics are forced to outsource their work to overseas companies. By getting a health care degree online, you can get jobs in the exciting medical field often after only months of training.

The exciting thing about getting your health care degree online is that you can train for a real career that can truly help others. The potential for job satisfaction is huge, since once you get your degree you will be able to help people recover and enjoy great health. You will be able to directly and positively affect people's lives. At the same time, you will be able to enjoy career opportunities that afford good wages, excellent benefits, and plenty of room for advancement.

A health care degree online is great for adult learners. Whether you want to advance in the medical field or want to enter it, you may not be able to simply drop your current job and family responsibilities to purse on-campus education full-time. Getting a health care degree online is the perfect solution. As you hone your skills, you can attend your regular job, since online classrooms are open all the time, including those times when it is convenient for you to study. In many cases, online programs hire faculty with real-life experience, since these programs of study are geared towards teaching real-life skills. Rather than focusing on learning plenty of theoretical and abstract ideas, you will focus your time learning the actual skills you will need in your new job. As a nice bonus, you will save money, since you will only pay for your tuition and books.

Whether you want to enter a new field or want to advance in the health field you are already part of, a health care degree online is a very cost-conscious and time-smart way to study. With many opportunities now available in health care, an online program can start you specifically on a path of success towards an exciting and rewarding new job.

There are plenty of jobs now available in this field, and contrary to popular belief, you do not have to put your life on hold or get into six-figure debt in order to enter the field. Plus, as the population continues to age and health care becomes an even bigger concern, more opportunities may open up for trained professionals in the field. Make sure that you find an accredited program and speak to your chosen school about financial options. You may find that a new job opportunity can be yours more easily than you ever imagined.

by: Andy West

Teaching Overseas - Should You Register At An International Teaching Job Fair?

When you consider that there may be 100 schools represented and 400 pre-screened candidates, your chances of securing a teaching position at an international school is high. Additionally, many of the top schools will only consider interviewing candidates who are pre-screened by a recruiting agency.

Whether or not you decide to register with a job fair might depend on your ability to get to where one is being held. Job fairs are held at locations worldwide, with a particular concentration in North America and the United Kingdom. Some of the organisations hosting the job fairs do not charge participants to attend, they make their money from charging the recruiters.

There are several organisations that hold job fairs for international teachers. International School Services (ISS), Search Associates and the Council of International Schools (COIS) are three of them that hold job fairs around the world. These organisations pre-screen the candidates and invite those candidates that meet the criteria published on their websites to attend their job fairs. You can go to their websites and check if you meet their criteria.

Both ECIS and Search Associates are very professional and experienced in their approach to organising job fairs, and it shows at their events.

Recruiters rely on these organisers to cut out the unqualified or undesirable candidates. They turn away many candidates each year, so you should feel proud if you are invited to attend one of these fairs; it’s the first step to getting a contract at the fair.

COIS

COIS do not charge candidates to attend their job fairs. The recruiters do pay a fee to attend.

COIS job fairs are held from February through to June in the UK and in North America. The requirements for becoming registered with COIS are available on their website and include:

* A current teaching certification/ qualification
* Three professional referees, one of which must be your current head teacher
* 2 year’s experience
* Candidates should be willing to consider being placed anywhere in the world.

The dates and venues and application deadlines for the COIS job fairs for 2007 are available on their website and the deadline for applications for their first job fair is January 18th.

Search Associates
Search offer an online application process and a number of job fairs in a variety of geographical locations. Before completing an application you can go through a self-screening checklist on their website to determine how competitive you will be in the job market.

Search charge candidates $US150 to register, which is good for 3 years if you don’t find an overseas position in your first recruitment season. Search offers a number of job fairs and your registration fee covers your attendance at one fair per registration period (of up to 3 years). You can attend more than one for an additional fee of $US 50 per fair. Should you find your new position through Search Associates, there is an additional placement fee of $US 300.

On application Search will assign you an ‘associate’ to give you personal service.

Once you are registered, your resume will be posted online for recruiters to peruse. It is vital that you go log in to the site and update your resume at least every 30 days or your resume might be pulled off the site.

Teachers in Australia and New Zealand can attend one of the Information Seminars offered by Search. These seminars are held throughout Australia and New Zealand in order to provide information for people interested in teaching overseas, and to pre-screen potential candidates prior to the Search job fair in Sydney. Check their website for details.

Search offer two specialised placement services aimed at teachers with experience in either the IB system or the British National Curriculum, see their website for more details.

The dates and venues of the Search Associates Job Fairs for 2007 are on the Search Associates website and their first job fair is being held in Australia in January.

ISS

ISS charge candidates $US175 to establish a professional file with them. If your application is not accepted by them, they will refund $US125, and they do not charge a placement fee if you accept a position at one of the job fairs they host.

ISS job fairs are held in January, February, and March. The requirements for establishing a file with ISS are available on their website and include:

* A 4 year bachelor’s degree
* 2 year’s experience
* Candidates should be willing to consider being placed in two continents.

If you are interested in establishing a professional file with ISS you should look at the more detailed list of their requirements on their website.

The ISS name for a job fair is International Recruitment Centre (IRC).

ISS are holding three IRCs in 2007, the first one will be held in Bangkok in January.

ISS say that ‘typically 50 percent of those who attend accept positions as a result.’

These are the big three of the recruitment organisations for teachers looking at a career in international teaching and participation in one of their job fairs can kick start you onto a new and exciting career path. It can sure beat searching through job advertisements and sending out your application pack 100 times.

by: Kelly Blackwell